Thursday, November 26, 2015
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What is a “Franchise Opportunities Directory” and How Does It Work?

opportunityIf you are buying or selling a franchise business, there are many ways to go about it.  You can find a few franchises that interest you and go directly to their franchising sales department, you can try to find a franchise for sale by owner, or you can work with a broker.  A franchise opportunities directory is an online resource that helps business owners find out about franchises for sale by industry, price range and geography.  It also helps existing franchisees find potential buyers.

With a franchise opportunities directory, it is easier than ever to find out about a franchise for sale or locate a potential buyer for your business without the expense of a broker’s fee.  Just a click or two of a mouse, and you could be on your way to franchise ownership or financial freedom.  As more business owners discover that they will no longer be able to make a huge profit on the sale of their business, they are looking for ways to connect directly with buyers, without using a middleman.

What can you expect from a franchise opportunities directory?

Like any other online directory, it’s easy to list your business in one of these online directories.  Whether it’s a free listing or a small flat fee, the owner of the franchise opportunities directory will list your business or business property in a high-traffic environment that is optimized for the most qualified search traffic.

As potential buyers search the Internet for franchise opportunities, your business will be marketed online to a highly engaged and pre-qualified audience.  Some directories even offer franchisees the opportunity to capture a potential buyer’s contact information of visitors as they click through to your landing page.  Many will capture a visitor’s contact information by asking them to register, while others will offer a free whitepaper in exchange for their email address and phone number.  As a result, some franchise opportunities directories can also serve as a “lead generation platform.

How does a Franchise Opportunity Directory attract potential franchise buyers?

If the site itself is well optimized for the most important search terms, it will automatically come up at the top of the search results when a buyer looks for “franchise opportunities,” but attracting a targeted audience online may also be done through a Google Adwords campaign or similar paid-search advertising.  Once someone lands on the site, they will find valuable tips and advice about franchise financing, which franchises are hot, and how to get started.

With franchise opportunities directories, buying and selling a franchise has never been easier.  Not only do these directories list franchises for sale, they also include useful and relevant content, a wide variety of business listings, and free advice for new business owners.

Image Courtesy of tungphoto/

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