Written by Efranchisesale Staff Friday, 25 February 2011 09:03
The results are in – when it comes to fitness, Americans are moving in the wrong direction. Over the past three decades, the number of overweight or obese adults in the U.S. has risen to nearly two-thirds of the population, and nearly 100 million adults will suffer from obesity-related illnesses. What does this mean to you as an entrepreneur? The time may be right to open a fitness franchise in your area, but you should know about the most important considerations when buying fitness franchises.
Here are some of the key considerations when buying fitness franchises in today’s business environment:
- Cost: No matter what type of franchise business you start, there are several different costs involved. These include initial franchise fees, royalty payments, and space rental. But with a fitness franchise, you will also need to look at the cost of equipment rental and maintenance, advertising fees and special insurance for fitness centers.
- Training: How much do you know about running a fitness business? If your facility will offer personal training and exercise classes, you may need ongoing support and field training to make sure your staff is using the best practices in the industry.
- Market Knowledge: Depending on the demographics of the area where your fitness franchise will be located, you may decide to open a niche franchise that caters to children, older adults, women only, etc. Before deciding on a particular brand of services, find out if the demand is high enough to support a strong customer base.
- Location, Location, Location: Just like in the world of real estate, the location is a key consideration in buying fitness franchises. Determining the right location for your facility means you must first familiarize yourself with existing fitness centers in your area, and identify underserved areas.
These are the key considerations when buying a fitness franchise, but they are just the first step in learning about this dynamic industry. For complete listings of fitness franchises for sale in your area, check the franchise FSBO directory at EFranchiseSale.com.