Tuesday, December 01, 2015
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The Advantages of Buying a Franchise

Last week, I talked about the challenges and potential disadvantages of buying a franchise, and why it is important to consult a Franchises for Sale by Owner directory to learn more about each opportunity.  This week, I want to focus on the positive aspects of franchising.  For many entrepreneurs, buying a franchise was the best decision they ever made.  Franchising allows would-be business owners to get started on a new venture without all the headaches involved in a start-up. 

Here are some of the major advantages of franchising:

Proven idea:  Rather than starting from scratch and hoping that there is a market for your concept, franchised businesses are a proven idea that has already worked in many areas.  Before committing yourself to a specific franchisor, buyers can look at market research and quantitative information that shows just how successful – and profitable – other franchisees were in regions with similar demographics. 

Recognizable brand:  By the time you buy in to a franchise, chances are that it is a well known brand.  Any advertising for marketing done by the franchisor will benefit your business, and because of this, customers will feel more confident doing business with you. 

Outside support:  When you own a franchise, you are never alone.  Franchisors will provide support, training, a manual that explains how to run the business, and ongoing information to help you succeed. For a new business owner, this type of support is invaluable and allows them to focus on growing the business.

Of course, there are many other benefits to owning a franchise, and many ways to make franchising work for your individual needs.  Once you are convinced that buying a franchise is the best way to start your business, your next stop should be the eFranchiseSale.com  franchises for sale by owner directory (also known as an FSBO directory) to start learning about opportunities available in your area.

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