Sunday, November 29, 2015
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Shopping a Franchise Opportunities Guide – How to Ask Yourself the Right Questions

Are you shopping for the perfect franchise?  Have you already done your research in a franchise opportunities guide?  Then chances are you are more confused now than you were before you started searching.  That’s because it isn’t until you start searching for a franchise that you realize how many different franchise systems exist.  So how do you narrow the playing field of potential franchises? 

One way to learn more about franchising is to attend a franchise exposition, where you can view and compare a variety of possible businesses.  However, you may not get the attention you deserve in a setting like this.  Most of the exhibitors at this type of expo are looking to make a sale, so they may not give you the most balanced advice.


 Another way to shop for a franchise is by visiting an online franchise opportunities guide.  Here, you can do a lot of online research on a specific franchise system before entering into a conversation with them.  By the time you get to meet with them, you may have already learned a lot about them, but have you asked yourself all the questions?   In order to decide on a franchise system, you must stop listening to the company’s “sales pitch” long enough to ask yourself some important questions.

  • Ask yourself if you have ever considered working in that industry before, or if their products and services really interest you.
  • Can you see yourself doing this type of work for the next 20 years or so?
  • Do you have the right skills and temperament for this type of business?
  • Are your investment resources enough to cover the financial needs of the business or would you be getting in over your head?
  • Is the product or service offered by this franchise something that you are passionate about?
  • Are you comfortable working with the public on a daily basis?

Looking at a franchise opportunities guide online is a great place to start your search for the perfect new business.  Plan on spending a lot of time researching your top selections and be sure to ask for references from their current franchisees.  Ultimately, you will find the perfect business to suit your interests and lifestyle. 

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