Written by Susan Peiffer Thursday, 06 May 2010 18:57
It used to be that aspiring franchisees needed to pore through encyclopedia-size catalogs to find the right type of business, but thankfully those days are gone. Now it is possible to look for franchises for sale online, at the click of a mouse, using a “franchises FSBO directory”. Just like a “for sale by owner” real estate transaction is designed to save the homeowner the added cost of paying commissions to an agent; franchises FSBO is an online marketplace that allows the business owner to avoid the middleman.
How does a “Franchises for Sale Directory” work?
Like any other online directory, it is quite simple to list your business in a “Franchises for Sale by Owner Directory”. For a flat fee, the franchise for sale by owner directory will list your business or business property in a high-traffic environment that is optimized for the most qualified search traffic. Basically, this means that in exchange for the fee, your business is now being marketed online to an engaged audience of potential buyers. Some directories even offer the opportunity to capture the contact information of visitors as they click through to your landing page. They do this by giving visitors a free download or whitepaper in exchange for their name, email address and phone number. As a result, some Franchises for Sale by Owner directories can provide you with warm leads from interested buyers.
How does a Franchises FSBO attract potential franchise buyers?
Attracting a targeted audience online can be as simple as running a search marketing campaign on Google Adwords. To attract the most qualified customers, an Franchise FSBO directory only bids on the keywords that will drive the most traffic. Once there, a potential buyer may find other valuable tips and advice about franchise financing, including which businesses are hot, and how to get started.
With franchise directories, shopping for a franchise has never been easier. Not only do these directories list franchises for sale, they also include useful and relevant content, a wide variety of business listings, and free advice for new business owners.